Author(s):
Ho Tan Tuyen, Le Thi Khanh Ly, Tran Thi Thu, Bui Thi Xuan Nuong
Email(s):
letkhanhly@dtu.edu.vn
DOI:
10.52711/2349-2988.2026.00004 
Address:
Ho Tan Tuyen, Le Thi Khanh Ly*, Tran Thi Thu, Bui Thi Xuan Nuong
International School, Duy Tan University, Da Nang, Vietnam.
*Corresponding Author
Published In:
Volume - 18,
Issue - 1,
Year - 2026
ABSTRACT:
Vietnam’s chemical industry remains less competitive than that of other countries in the region, with limited awareness of chemical risks leading to environmental and resource challenges. As of 2020, the industry comprises 1,818 enterprises and employs about 2.7 million workers, highlighting its economic importance. This study aims to identify and analyze factors influencing customers’ purchase intention at Hoang Vu Chemical Trading Co., Ltd., drawing on theoretical foundations from prior international research. A research model was developed with four factors: perceived value, celebrity endorsement, packaging, and customer knowledge. Data were collected from 425 customers in Da Nang and analyzed using SPSS 26.0 and AMOS to validate the model and clarify the research problem.
Cite this article:
Ho Tan Tuyen, Le Thi Khanh Ly, Tran Thi Thu, Bui Thi Xuan Nuong. A Structural Equation Model of Factors Influencing Customers’ Purchase Intention for Chemicals. Research Journal of Science and Technology. 2026; 18(1):25-2. doi: 10.52711/2349-2988.2026.00004
Cite(Electronic):
Ho Tan Tuyen, Le Thi Khanh Ly, Tran Thi Thu, Bui Thi Xuan Nuong. A Structural Equation Model of Factors Influencing Customers’ Purchase Intention for Chemicals. Research Journal of Science and Technology. 2026; 18(1):25-2. doi: 10.52711/2349-2988.2026.00004 Available on: https://www.rjstonline.com/AbstractView.aspx?PID=2026-18-1-4
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1. Babin B. Consumer self-regulation in a retail environment,. J Retail. 1995;71(1):47–70.
2. Mirabi DV, Akbariyeh H, Tahmasebifard H. A Study of Factors Affecting on Customers Purchase Intention. 2015;2(1).
3. Morwitz VG, Steckel JH, Gupta A. When Do Purchase Intentions Predict Sales?
4. Akar E, Nasir VA. A review of literature on consumers’ online purchase intentions. J Cust Behav. 2015 Nov 23;14(3):215–33.
5. Bais SS, Murthy A, Roy T, Mehendale S. Impact of Electronic word-of-mouth on Brand image and Purchase Intention: A Methodological and Thematic Review. Asian J Manag. 2018;9(1):774.
6. Praveer SR, Shrivastava AK. Demographic Inclination towards Purchase Factors: A Study on Fashion Apparels. 2010;
7. Devasenathipathi T, Mark J. Influence of consumer demographic characteristics on factors attracting the purchase of two-wheelers – a post-purchase survey of two-wheeler holders. Asian J Manag. 2012;3(4):204-9..
8. Doniavi A, Pourfatemi A. Identifying and prioritizing the factors affecting customer orientation in Urmia production cooperatives and providing proper solutions by using hierarchical techniques. Asian J Manag. 2016;7(2):110.
9. Pani D, Pradhan SK. Integrating effect of consumer perception on buying intention: a conceptual model of buying behaviour for tribal handicrafts products. Asian J Manag. 2017;8(4):1149-58.
10. Kumar MR, Sharma K. Pester Power and Advertisements Influence on Purchase of Food Products in a Convenience Store. Asian J Manag. 2017;8(2):204.
11. Kumar RR, Kumar SA. Analyse the factors of promoting arts organizations and its products through electronic mode (online mode): Certain issues and challenges. Asian J Manag. 2017;8(3):451.
12. Singh A, Singh P. Factors Determining online Purchase behaviour of The Consumers in Punjab (A study of Urban and Rural Consumers). Asian J Manag. 2018;9(1):133.
13. Chowdhury PP. Factors affecting Buyer Behavior: A Study on the Consumers of Two-Wheelers (Motorcycles) of Dhaka City. Asian J Manag. 2019;10(1):33.
14. Jha AK, Deshmukh GK, Joseph S. Customers Intention to Switch towards Mobile Number Portability in Chhattisgarh-A Study. Asian J Manag. 2016;7(3):213.
15. Achrol RS, Kotler P. Marketing in the Network Economy. J Mark. 1999;63:146.
16. Morwitz V. Consumers’ Purchase Intentions and their Behavior. Found Trends® Mark. 2012;7(3):181–230.
17. Shah SSH, Aziz J, Fatima M, Sherazi SK. The Impact of Brands on Consumer Purchase Intentions. 2012;
18. Younus S, Rasheed F, Zia A. Identifying the Factors Affecting Customer Purchase Intention. 2015;
19. Toldos-Romero MDLP, Orozco-Gómez MaM. Brand personality and purchase intention. Juan Carlos Sosa Varela D, editor. Eur Bus Rev. 2015 Aug 10;27(5):462–76.
20. Low GS, Lamb CW. The measurement and dimensionality of brand associations. J Prod Brand Manag. 2000 Nov;9(6):350–70.
21. Grant R, Clarke RJ, Kyriazis E. A review of factors affecting online consumer search behaviour from an information value perspective. J Mark Manag. 2007 June;23(5–6):519–33.
22. Lourenco F, Casey BJ. Adjusting behavior to changing environmental demands with development. Neurosci Biobehav Rev. 2013 Nov;37(9):2233–42.